Xiaomi opens second Mi concept store in PH as it revs up comeback

As if to emphasize its comeback for long term, Xiaomi (Mi), the Chinese smartphone manufacturer of Redmi-branded cellphones and other products, opened its flagship concept store in the Philippines.

Xiaomi takes Grimalkin Corporation as its official partner for its second entry in the country.

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The flagship and second store at Cyberzone, Megamall in Mandaluyong City was launched amid a rush of early customers, visitors, and curious crowd. One young customer even stalked the venue starting at 4 o’clock in the morning!

Ping Yang, the company’s regional director based in Bangkok, Thailand, regards the Philippines warmly, when he says,

“I THINK THE PHILIPPINES IS ONE OF OUR IMPORTANT MARKETS BECAUSE WE HAVE SO MANY FRIENDS HERE ALREADY. YOU CAN SEE HERE AT THE OPENING OF THE FLAGSHIP CONCEPT STORE, ALREADY MANY FRIENDS WERE WAITING,” HE TOLD THIS JOURNALIST IN AN INTERVIEW.

He recalled that the company left the Philippines three years ago to focus on other markets, like India. However, company officials did not lost track of, in fact, they were continuously monitoring, developments in the Philippines concerning their fan base. The Xiaomi executive emphasized the company’s appreciation for their Philippine fan base.

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“WE REVIEWED OUR FAN BASE (HERE) AND OUR FAN BASE HAS BEEN GREAT EVEN THOUGH WE WERE NOT HERE. (NOW), WE WANT TO GIVE THEM A SENSE OF BELONGING. THEY TRUST THE BRAND SO WE DON’T WANT TO LET THEM DOWN,” SAID YANG.

He cited another reason why the company made a comeback, pointing out that the Philippine market is very suitable for the Mi brand.

“First, you have a very big population and the average is quite young. There is a lot of young people, very energetic and young people like technology. They love something new, and I think that pleases our friends very much because we bring a lot of different products and, most importantly, our prices are most attractive,” Yang said on March 17.

With all the reasons he mentioned, he said that now that they are back they are more ready than before in terms of their people and their resources compared to two years ago.

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“That Xiaomi is back already. And I will say, ‘Stay tune to our channel, stay with us.’ We have a lot more releases coming up in the next few months. We will have something new (every month). We want to bring excitement.”

And excitement for Filipino consumers may come from the company’s products which are available in their brick-and-mortar stores as well as through online markets like Lazada and Shopee, their partners.

Through their brick-and-mortar stores in Trinoma and Megamall (and others coming), customers will be able to touch and feel and check for themselves personally the various Mi products available that includes smart home products, wearable, and other accessories. Through the online stores, customers can order without leaving the comfort of their homes.

Showcased at authorized Mi Stores covers a range of products, not just smartphones, but also TV sets, notebooks, power banks, wearables (MiBand 2), smart home including Mi Robot Vacuum, and new product line of lifestyle and travel bags, suitcases and even the Mi Electric Scooter.

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The Mi Series smartphones are:

  •       Mi Mix Php 25,500.00
  •       Mi Note 2 Php 21,500.00
  •       Mi Max Php 12,999.00

The Redmi Series:

  •     Redmi 4A Php 4,795.00 (16GB), Php 5,350.00 (32GB)
  •     Redmi 4X Php 6,750.00
  •     Redmi Note 3 Special Ed. Php 7,500.00
  •     Redmi Note 5A Php 5,550.00
  •     Redmi Note 5A Prime Php 7,290.00
  •     Redmi Note 4 Php 7,990.00 (32GB), Php 8,990.00 (64GB)

Yang said Xiaomi will continue its expansion across the world in the coming months. 

 

Image: Bangkok-based Xiaomi regional director Ping Yang.

EDD K. Usman

Presently, Edd Usman is a freelance journalist contributing as Stringer to Newsbytes.ph, Rappler.com, and Malaya Business Insight. From May 2016 to December 2017, he is a senior correspondent of Newsbytes.ph. He was also a Senior reporter at Manila Bulletin until April 15, 2016.

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