Looking Good: DOST-Cosmetics Industry SETUP Partnership

Philippine manufacturers of cosmetics and other beauty products see the Department of Science and Technology (DOST) as a beneficial partner for their close to 200-member enterprises.

The Chamber of Cosmetics Industry of the Philippines (CCIP), Inc. learned about the DOST’s Small Enterprise Technology Upgrading Program (SETUP) last year and, after an introductory meeting on SETUP, including seminars and training sessions, some members of the CCIP are turning to DOST to avail themselves of the technical assistance.

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In Metro Manila, the DOST-National Capital Region (DOST-NCR) is implementing SETUP. CCIP president Emil L. Virtudes welcomed the assistance from the government, saying they have also partnered with other government agencies, such as the Food and Drug Administration (FDA), Department of Trade and Industry (DTI), Bureau of Customs (BOC), among others, to further and enhance the cosmetics industry in various ways.

“A lot of our members are into SETUP already, considering that 80 percent of our members belong to MSMEs. So, we are trying to involve them by (availing themselves of) SETUP,” he said, adding at least five-member enterprises of CCIP were already granted SETUP grants.

Jacqueline O. Lim, CCIP vice president for Strategy and Special Projects, is also in full support of the DOST-CCIP collaboration, saying technology upgrade will help member companies in their operation and productivity.

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Lim is the chief executive officer of First Asia Manufacturing Corp., a member of CCIP. She said she is used to the old ways of production using traditional methods but, upon hearing about SETUP, she now believes in modern technological innovation and leveraging it.

Virtudes, president of LEAN Processes, Inc., a member of CCIP, relayed this information on Tuesday, April 24, during the press conference for “philbeauty 2018,” or the Philippine International Beauty Show, at the SMX Convention Center, Pasay City.

The CCIP and Lean Processes president, June Loh, project manager of UBM Exhibitions Philippines, Inc.; Edwin Samot, a well-known hairstylist and owner of many salons and spas, mostly in Cavite province; and other CCIP executives and member organizations met the media to drum up the forthcoming “philbeauty 2018” event to be held on May 30 to June 1, also at SMX Convention Center.

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Philbeauty was first held in 2014, and its fourth edition comes with a promise to “all beauty enthusiasts the freshest and hottest trends and innovations in the beauty industry.”

Organizing the annual event is UBM Exhibitions Philippines, Inc. UBM Asia is known as “the largest trade show organizer in Asia and the largest commercial organizer in China, India, and Malaysia.” Virtudes welcomed CCIP’s continuing collaboration with philbeauty.

“I am happy to say that in 2014 up to now we have grown into a more professionalized organization. philbeauty has proven itself through the years as an outstanding platform for providing a venue for local and global cosmetics products, services, and players in the industry.”

Meanwhile, he said, that when once CCIP members were only engaged in cosmetics, they have now expanded not just to cosmetics products and services, but as companies involved in raw materials, traders, importers, machine supplies, and others.

During the three-day philbeauty event, visitors will be treated to a great line-up of exhibitors, conferences and seminars, product-demo areas, and business networking opportunities.

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One of the highlights of the event, with over 6,000 visitors expected (wholesalers, distributors, agents and retailers of beauty and related products) is the first Philbeauty Artistry Award, a color, brush and scissor competition revolving around the theme “Battle of Masters” in recognition of Filipino talents. Cash prizes P5,000 to P20,000 await winners in Ladies’ Cut and Color, Men’s Cut and Color, and Bridal Hair & and Make-up categories and a chance to compete in Kuala Lumpur, Malaysia, on October 8 in the International Mastery Awards.

Gandhi, president of UBM Exhibitions Philippines, Inc, said supporting philbeauty are CCIP, Unified Make-up Artists of the Philippines (UMAP), Vanity Association of the Philippines (VAP), and international groups, such as the Association of Small and Medium Enterprises (ASME), Federation of Malaysian Manufacturers (FMM), Korea Cosbeauty Cooperative & Association (KCCA), Thai Cosmetics Manufacturers Association (TCMA).

 


Banner Photo: Leaders of the Philippines’ cosmetics industry — services and products — join together to drum up the forthcoming “philbeauty 2018′, a three-day event scheduled on May 30-June 1 at SMX Convention Center, Pasay City.
EDD K. Usman
EDD K. Usman: 1st winner of “Best Science Feature Story” of 2018 UP Science Journalism Award on February 17; winner in June 2014 for Print Media in Kabalikat Award Media Category of PCIEERD-DOST Science Journalism Award; alumnus of United States’ East-West Center 2008 Senior Journalists Seminar; participant of South Korea 2000 Executive Seminar for Information Technology Journalists; senior journalist at Manila Bulletin until April 15, 2016; stringer/contributor at present for Rappler, Newsbytes.ph, Claire Delfin Online Magazine, Malaya Business Insight, Agriculture Magazine (of Manila Bulletin), and U.S.-based Philippine News. Traveled on assignment abroad more than 30 times. Reports about SciTech, IT, ICT, Current Events, and many other subjects under Heaven.

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