People of Generation Y, popularly known as the millennial cohort, are driving the demand for new technology to match their digital lifestyle — ever online, ultra-mobile, etc.
As a workforce, they are transforming the traditional workplace contained in a four-sided room.
They are getting out and into their virtual workplace. For them, productivity can be accomplished in and out of the physical office, including at home as they blur the walls of the workplace.
As expected, business organizations hoping to cash-in from millennials’ pockets are paying attention.
United States-based Pew Research Center (PRC) has a definition for millennials: They are “those born between 1981 and 1996 and the first generation to come of age in the new millennium.”
Like many technology companies, Lenovo, apparently, does not want to be left behind eating digital dust.
In the Philippines, the company, thus, is launching new workstations to assist companies future-proof their workplace.
Michael Ngan, country manager of Lenovo Philippines, acknowledged the shifting workspace.
“A new, faster style of work by a younger generation of workers has given birth to the hybrid workspaces of today where achieving maximum efficiency and productivity is the goal. Gone are the days of the conventional office setup where employees sit at the same desk on the same floor of the building,” he said.
So, to match the needs of the millennials, Lenovo Philippines launched on Thursday, March 22, five new ThinkPad products: ThinkPad L380, X280, E480, T480, and T480S.
Here are the prices, including the two new ThinkStations:
ThinkPad E480, Php45,990; ThinkPad L380, Php64,990; ThinkPad, X280, Php85,990; ThinkPad T480, P86,990; ThinkPad T480S, Php96,990; ThinkPad, X1 Carbon, Php99,990; ThinkPad X1 Yoga, Php110,990; ThinkStation P520C, P115,990; and ThinkStation P520, Php137,990.
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Francis Ivan Judan, Lenovo Philippines 4P manager for PC Commercial Segment, told journalists that Lenovo is now focusing on millennials for its product innovations, chiefly the ThinkPad line of laptops, and even its workstations.
Judan and Anna Abola, Lenovo Philippines marketing communications manager, together they introduced in the country their new product lineups.
They are also gearing towards small and medium enterprises (SMEs), but without abandoning their corporate clients.
Judan cited before journalists an Information Brief from the International Data Center (IDC) titled “Enabling the Future Workspace — Agile, Intelligent and Engaging.”
Taking from the Lenovo-commissioned study, he said IDC predicted that millennials will form 50 percent of the workforce in the Asia Pacific region.
As they lead a digital lifestyle, the age group greatly impacts the workspace and the choice of technologies, he said, citing the study’s findings.
Abola said with their new products Filipino workers through can expect flexibility, scalability, and resilience.
“Changes in the industry,” said Judan, “are moving fast.”
So, does in the case of Lenovo.
He said the company introduced the 7th Generation of Intel chips in 2017, and now in 2018, it unveiled the 8th Generation embedded in the new ThinkPads.
“We are now transforming the workplace by providing the next-level of computing,” he emphasized.
Security is another important feature the new ThinkPads have, including “match-on sensor touch fingerprint readers, IR cameras, for facial recognition access, and even physical webcam covers for privacy.”
Lenovo said the Intel Core vPro feature of the 8th Generation processors acts as another layer of protection as it provides remote encryption management which enables authorized users to unlock encrypted hard drives and reset encryption passwords while on the go.
Judan said the ThinkPad security has a shield against what he described as “visual hack” that hackers are now into.
All the new models, he added, has USB Type C power adapters for universal charging, has a new docking design with a slide-to-connect mechanism that was designed to work with most 12-. 14-, and 15-inch ThinkPads; meaning they are backward compatible.
They are also lighter than their previous versions, citing, for example, the 12.5-inch X280, which is 15 percent thinner (0.69 inches) and 20 percent lighter (2.6 pounds) than the ThinkPad X270.
Lenovo said “the 8th Generation Intel Core processor (U-series) that powers up the new ThinkPads is Intel’s fastest processor with up to 40 percent greater productivity than the 7th Gen processors and 2X more productivity vs. comparable 5-year-old processors.”
Along with the ThinkPads, Lenovo also introduced two new additions to the ThinkStation lineup, such as the ThinkStation P520 and P520C, both sporting the latest Intel Xeon processors and NVIDIA Quadro graphics that make them suitable in computer-aided drafting or 3D animation software environments.”