Industrial Revolution 4.0 : The ‘Future Re-Imagined,Life Integrated’

With the continuing march of the Industrial Revolution (IR) 4.0, humans are more and more becoming intertwined with technology.

It seems humans can no longer live without using any kind of technology in this fast-paced, highly-mobile world of smartphones.

The International Data Corporation (IDC) said this brings about a “future re-imagined’ and “life integrated.”

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In an interview with Jubert Daniel Alberto, IDC Philippines country head for operations, he described what does it mean.

“Future re-imagined touches on not just what we do from corporate life, but actually from a personal perspective as a consumer, or a user of technology, and how it impacts our everyday life,” he said.

He explained this further at the IDC-organized Chief Information Officer (CIO) Summit conducted recently in Makati City.

Alberto said that IDC meant is that moving forward vis-a-vis the IR4.0, technology will be intertwined with people’s lives, even embedded in the body, adding it’s the key moving forward.

How about “life integrated?”

“So, when you say, ‘life integrated,’ you have technologies that will be part of everyday life,” the IDC executive said.

He cited an example: In this highly-smartphone penetrated period, when a person wakes up in the morning he will check his phone, check any new email messages, etc.

Alberto said interacting with a mobile phone is already one part of technology being integrated into people’s lives.

Others he cited that are being integrated into one’s life is when one poke an app, go for travel or do research.

In the case of devices being embedded in the body, he said there are already experiments in the health sector of chips inside the body, with the chips summing up one’s activity, or one’s fitness (that can be monitored).

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These technologies integrate with people’s lives as much as they impact businesses.

“It will only go on improving. AI (artificial intelligence) in terms of customer experience will play a key role, then robotics and all these technologies will definitely help allied industries,” said Alberto.

Another technology is blockchain, which he said has not only its security features but more than that it actually orchestrates the entire industry.

“It will definitely go up in terms of adoption…Finally, it all about consumers, phone, computer, chips inside your bodies. That is going to be the future re-imagined.”

In a nutshell, the IDC Philippines head is talking about digital transformation or DX, or of disruption that technology is causing on businesses, big or small.

“What we are saying is that it (DX) is a continuous journey of innovation,” he said.

Alberto cited an IDC study that showed by 2021, 50 percent of CIOs across the Asia Pacific will implement an IT (information technology) business model and culture that shift focus from IT projects to digitally-oriented products.

The study also indicated that by end of 2018, 75 percent of CIOs across the world will put into action “experiential engagement data monetization,” he said.

AI, he said, will become more and more an important ally for businesses, saying 75 percent of commercial enterprise apps will use artificial intelligence.

In relation with DX, Ivan Lanuza, CIO of a big supermarket chain in the country, said there various level in the DX journey.

Level 0 — a business decision based on anecdotes, feelings, gut feel, and pure guesses (meaning no data), it’s the minimum requirements to survive;

Level 1 — data from various reports at least available, but often inconsistent;

Level 2 — a single source of truth is available, put in enterprise architecture plan, ERP platform (enterprise resource planning), data warehouse plan, business intelligence, employee mobility (the minimum to move on);

Level 3 — data exploration, analytics, science is being done, promotion effectiveness, move into the cloud, look at data science tools, invest in the Internet of Things (IoT) to get more data (but still very siloed);

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Level 4 — merge internal and external data for stronger insights, use Google and government data;

Level 5 — no more relying on analysts, your buyer already understands (this is where Alibaba and Amazon are in), time insights and prescriptive data tools are in the hands of decision-makers; and,

Level 6 — AI, API (application programming interface) drive platforms, full automation, intelligent ERP.

The IDC 2018 CIO Summit provided thought-provoking and actionable insights to CIOs and senior IT executives.



Banner photo: IDC Philippines country head for operations Jubert Daniel Alberto outlines digital transformation during the recent IDC CIO Summit in Makati City.

EDD K. Usman: 1st winner of “Best Science Feature Story” of 2018 UP Science Journalism Award on February 17; winner in June 2014 for Print Media in Kabalikat Award Media Category of PCIEERD-DOST Science Journalism Award; alumnus of United States’ East-West Center 2008 Senior Journalists Seminar; participant of South Korea 2000 Executive Seminar for Information Technology Journalists; senior journalist at Manila Bulletin until April 15, 2016; stringer/contributor at present for Rappler,, Claire Delfin Online Magazine, Malaya Business Insight, Agriculture Magazine (of Manila Bulletin), and U.S.-based Philippine News. Traveled on assignment abroad more than 30 times. Reports about SciTech, IT, ICT, Current Events, and many other subjects under Heaven.

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